BAT Logic prides itself on being at the forefront of sports engineering technologies, and they work closely with their athletes to provide the very best in product performance. This is evident in the launch of their Bioseries range of products designed to provide the first step to optimizing the foot position for rowers, increasing leg drive, reducing injury and giving athletes the edge they need in one of the world’s most competitive sports.

Formero provided all of the advice and services that BAT Logic needed to quickly turn the Bioseries concept into a reality with their silicon tooled polyurethane prototyping, tooling production, injection moulding, packaging, distribution and project management.

Benefiting from Formero's accelerated product to market capabilities, BAT Logic was able to get their Bioseries products in international competitions within 3 months of launch and bring home over 35 medals in world cup events.  

“Being able to provide athletes with prototype products which they could use with confidence in racing and training, which exhibited the functional qualities of a final prouction product, helped us to make accurate and quick decisions for final tooling.   Formero has been efficient and detailed with their handling of all aspects of our project and have delivered on their promises.“    
Design Director, BAT Logic